Jumia, Africa’s leading e-commerce platform and Mastercard, a leader in global payments, and a technology company is set to promote social distancing to stop the spread of coronavirus in Nigeria by rewarding their customers.
According to reports, only consumers who purchase essential products using their Mastercard on the Jumia platform will receive up to a 10 percent discount on their order, encouraging consumers to safely transact using digital payment channels and avoid human-to-human contact, in line with recommendations from global and regional health authorities and governments.
On the partnership, EVP Financial Services, Jima, Sami Louali, said: “We are proud to partner with Mastercard as part of our social commitment and business responsiveness to the global pandemic.
We are also happy to support our customers by offering them a strong incentive to use cashless payments and providing access to essential products with affordable prices during this challenging time.
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This incentive will help drive more consumers to adopt JumiaPay, the safe and digital payment method.”
The discount offers from Mastercard and Jumia will be available in five countries including Nigeria, Egypt, Kenya, Côte d’Ivoire and Ghana.
“This partnership supports the various government cashless payment policies in each of these countries. This is an additional step to limit cash exchange at this time.
‘’We are uniquely positioned to step up and be part of Africa’s response strategy in this challenging time. We have implemented a “Contactless” delivery option, which eliminates any possibility of physical contact.
Convenience, social distancing and cashless measures are woven into one solution to combat the current situation,” said Massimiliano Spalazzi, Jumia Nigeria CEO.
The Division President, sub-Saharan Africa, Mastercard, Raghav Prasad, said: “Our mission at Mastercard is to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible.
Our partnership with Jumia seeks to further encourage Mastercard consumers to stay safe by using available digital payment platforms to purchase their essential items all from the comfort of their own homes in a clean, seamless and convenient experience.
We look forward to further collaborations with our partners to continue delivering such relevant solutions, enabling people to #staysafe.”
Consumers in these five markets can be a part of this promotional offer by logging on to the Jumia platform, shop and pay for their essential goods on the JumiaPay portal, using their Mastercard, and automatically receive up to 10 per cent discount.
Source: The Nation
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