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Why We Chose Ghana Over Nigeria As Africa Operations Headquarters ― Twitter
- Communications giant, Twitter, has explained why it selected Ghana as its African headquarters over Nigeria.
- The microblogging and social networking service provider, however, clarified Nigeria remains its target market though the office will be in Accra.
Communications giant, Twitter, has explained why it selected Ghana as its African headquarters over Nigeria.
Twitter has recently disclosed that its Africa office will be located in Accra, the capital of Ghana.
The microblogging and social networking service provider, however, clarified Nigeria remains its target market though the office will be in Accra.
The Communications giant, in a post by Kayvon Beykpour and Uche Adegbite, Twitter’s Product Lead, and Director, Product Management, Global Markets, respectively stated that, “Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana.”
Twitter added that its new team members would be working remotely under its work-from-home policies while it explores “the opportunity to open an office in Ghana in the future”.
Amid reactions from Nigerians that the continent’s biggest market was snubbed, Twitter said it chose Ghana as the country is a champion of democracy.
The social networking service disclosed that its decision was informed by Ghana’s “support for free speech and online freedoms”, adding that Ghana’s recent appointment to host the Secretariat of the African Continental Free Trade Area (AfCFTA) also influenced its decision.
Despite not sitting its Africa’s office in Nigeria, Twitter made clear its target market is Nigeria, apparently given its population.
In its job advertisements, the company said of its curator positions, “This role is based in Accra, Ghana and focused on Nigeria.”
It said the ideal candidate to occupy the positions “should have a deep, non-partisan, understanding of Nigerian news and politics.”
Twitter further stated that candidates with understanding of English Pidgin, Yoruba, Hausa and Igbo, will have advantage.
According to statista.com, in 2020 alone, the number of social media users in Nigeria reached roughly 28 million.
Of this figure, 61.4 per cent have active Twitter handles.
However, in Ghana, it said as of January 2021, Ghana registered approximately eight million active social media users, up from six million in 2019.
And of this figure, only 28.78 per cent are registered on Twitter.
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