Ghana’s largest local beverage manufacturer, Kasapreko, has so far lost about $2 million in revenue to the closure of the Nigerian-Benin border, the Head of International Business Development for the company has said.
The company is popular for producing herbal drink, Alomo Bitters, which some Nigerian youths drink.
According to Francis Holly Adzah, even though the beverage firm “managed to send in three trucks of products to the Nigerian market moments before the border was closed,” four other trucks loaded with products – one at the border and the others at the premises of the manufacturing company – have been left grounded.
“In September, we lost $1 million to the closure. October is almost ended and our checks show a loss of another million dollars. The situation is getting out of hand and very serious,” Mr Holly Adzah said.
Checks have revealed the beverage firm has exhausted all its products in the Nigerian market – a critical situation which has seen them being overtaken by competitors.
Meanwhile, Kasapreko says it is venturing into other ready markets apart from Nigeria to make up for the losses.
According to Mr Holly Adzah, the company is looking at entering Ivory Coast, Senegal, Togo, Benin and other European markets.
Advertise or Publish a Story on EkoHot Blog:
Kindly contact us at [email protected]. Breaking stories should be sent to the above email and substantiated with pictorial evidence.
Citizen journalists will receive a token as data incentive.
Call or Whatsapp: 0803 561 7233, 0703 414 5611