Walmart Unveils BetterGoods: Affordable Trendy Groceries Amidst High Inflation

•  Walmart introduces BetterGoods, a new affordable grocery brand, amidst high inflation.
• BetterGoods offers trendy, chef-driven foods priced under $5, catering to diverse consumer preferences.
• This move follows Walmart’s 7% increase in food sales, totaling $264.2 billion, as it seeks to expand its private label offerings.

EKO HOT BLOG reports walmart is launching a new grocery brand named BetterGoods to appeal to shoppers amidst high inflation.

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With most items priced under $5, the retailer aims to retain its position as the largest grocer in the U.S., where 60% of its sales come from groceries.

The move comes as Walmart’s food business has seen a 7% increase in sales, reaching $264.2 billion in the last fiscal year.

This initiative follows a trend in the industry where retailers are expanding their private label offerings due to supply chain disruptions and changing consumer preferences.

Walmart’s BetterGoods will feature trendy and chef-driven foods in categories like frozen foods, dairy, and snacks, priced between under $2 and under $15.

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The brand will focus on culinary flair, plant-based options, and ingredient exclusions, catering to diverse consumer needs.

This new addition will complement Walmart’s existing private brands, including the popular Great Value line.

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