Entertainment
Africa Magic Viewers’ Choice Awards Introduces Changes In Voting Process For 2024
- AMVCA has announced a change in the modalities of the voting process for 2024
- In the new process, winners in categories will now be selected by a jury instead of public voting.
- Only 8 categories will be open to members of the public for voting
Eko Hot Blog reports that the Africa Magic Viewers’ Choice Awards (AMVCA) has concluded public voting in the Best Actor or Actress in a Leading or Supporting Role categories for its upcoming event in May 2024.
In a departure from the previous system, winners in these categories will now be determined by a select jury instead of public voting, addressing concerns about the influence of social media following on the results.
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A total of 16 categories, including Best Lead Actor and Actress, Best Supporting Actor and Actress, Best Director, Art Direction, Cinematography, Costume Design, Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, and Best Sound Design, Editing, and Makeup, will be non-voting.
Meanwhile, eight categories, such as Best Scripted Africa Magic Original, Best Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (for West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original, will remain open for audience voting.
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AMVCA will present a total of 25 awards, including two special recognition awards. Busola Tejumola, the Head of Content and Channels West Africa at MultiChoice, confirmed that submissions are now open for entries from movies and films publicly exhibited or broadcast between December 1, 2022, and December 31, 2023, with the submission period running from January 15 to February 14, 2023.
In a press release to Pulse, Tejumola stated,
- “As we mark our tenth anniversary of the Africa Magic Viewers Choice Awards, We are embarking on a bold journey to reevaluate our award categories and further align with global trends and benchmarks.
- This involves retiring certain categories, streamlining others, and revisiting both voting and non-voting classifications.”
Deloitte, known for handling the Big Brother Naija voting process, has been announced as the auditing body responsible for verifying the judging process and voting results.
The awards ceremony is scheduled to take place in Lagos, Nigeria, in May 2024.
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