Business
BBC World Service Partners With MTN Nigeria
BBC World Service partners with MTN Nigeria to deliver BBC News Minute bulletins which will be free of charge to subscribers of the myMTN App in English, Hausa, Igbo, Pidgin, and Yoruba.
BBC News Minute is the BBC’s 60-second news round-up that keeps audiences up to date with what is happening locally and globally.
Audiences will be able to enjoy on-demand BBC News Minute at various intervals during the day and night.
This is the first time an international news organization will feature in the MyMTN App.
“This partnership with MTN is at the core of the BBC’s commitment to reaching audiences wherever they may be,” Oluwatoyosi Ogunseye, head of West Africa Languages, BBC World Service, said.
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“It is one of the ways in which the BBC is demonstrating its commitment to Nigeria and we are thrilled about this new engagement with young audiences in this country.”
Srinivas Rao, chief digital officer, MTN Nigeria, added: “We are proud of this partnership. It is one of the ways we offer young Nigerians more channels to consume relevant information.
“In an era where fake news spread easily especially through social media, credible platforms like this make a lot of difference.”
Ekohotblog understands that this is the first time an international news organization will feature in the MyMTN App.
Commenting, Kolawole Oyeyemi, general manager, customer experience, said: “It is also a demonstration of our passion to deliver the best customer experience possible to our customers who use MyMTN App so they have relevant and authentic news they can use on-the-go completely free of charge.”
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