Gossip Column

BBNaija Producers Reveal Spending Billions Of Naira On The Show

Published

1 year ago

Oct 4, 2023.

Eko Hot Blog reports that the producer of the Big Brother Naija reality show has disclosed how N5.5 billion was allocated for the 71-day-long season 8 all-stars show. Dr. Busola Tejumola, Executive Head of Content & West Africa Channels at MultiChoice Nigeria, made this revelation during the prize presentation to season 8 winner, Ilebaye Odiniya, in Ilupeju, Lagos State.

Tejumola provided a breakdown of the expenditures, which encompassed production costs, construction, fittings, technical aspects, licensing, satellite, and marketing.

Additionally, approximately 2,000 individuals were employed over the 71-day period to manage various aspects of the show’s production.

He stated, “As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.

“The Big Brother All Stars has been a Season of love, rekindled and new friendships, settling scores, comedic moments, fantastic showcase of talent and a battle for dominance.”

The All-Stars edition of the reality show featured 21 housemates and premiered on July 23, running for 70 days.
The finalists for the BBNaija All-Stars edition included Mercy, CeeC, Cross, Adekunle, Ilebaye, and Pere.

This season brought back selected former housemates from previous editions such as Pepper Dem, Double Wahala, and See Gobe, including Alex, Neo, Uriel, Angel, Seyi Awolowo, Pere, Uriel, and Princess, among others.

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