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Benue’s Hospitality, Fashion Industries Thrive as Idoma International Carnival 2024 Attracts Global Visitors

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The Idoma International Carnival once again reaffirmed its position as one of Nigeria’s most captivating cultural festivals.

Celebrating its 12th edition, themed The Rhythm of Our Heritage, the carnival brought life and colour to the heart of Idomaland, transforming the city of Otukpo into a vibrant hub of cultural expression, economic activity, and festive joy from December 23 to 26, 2024.

EKO HOT BLOG reports that the festivities began on December 23 with the groundbreaking Idoma Nollywood Film Festival.

This maiden edition celebrated the burgeoning talents of the local film industry, recognizing outstanding contributions with awards.

Dr. Edwin Ochai, President of the Idoma International Carnival, represented by his vice president, Henry Ipole, announced a generous investment of ₦10 million into the local film industry to bolster the growth of Idoma storytelling on screen.

Wheels of Thunder brought the heat on Day 2 of the Idoma International Carnival.

The morning of December 24 was a spectacle of cultural pride. Masqueraders, adorned in intricate regalia, thrilled spectators with electrifying performances.

Various cultural groups showcased the rich heritage of the Idoma people, drawing applause from revelers and dignitaries alike.

His Royal Majesty, Elaigwu Odogbo, Och’Idoma V, the paramount ruler of Idomaland, graced the occasion with his presence. In his address, he commended Dr. Ochai and his team for their tireless efforts in preserving and promoting Idoma culture.

“The Idoma International Carnival is more than a festival; it is our identity. I call upon all sons and daughters of the land,  home and abroad, to join hands with us in showcasing the beauty and heritage of the Idoma people to the world,” the Och’Idoma proclaimed.

Also present was Benjamin Omale, Chairman of the All Progressives Congress in Benue State, who praised the organizers for their consistent dedication to this annual celebration.

As the sun set on Christmas Eve, the carnival village came alive with electrifying performances by music stars, including Terry G.

The artists left the audience spellbound, ensuring the night was filled with rhythm and dance.

The evening perfectly set the tone for the following day’s grand procession.

On December 25, Otukpo, popularly called “Texas Town,” became a sea of color and jubilation as the carnival procession took to the streets.

Locals and visitors from across the globe, adorned in flamboyant costumes, joined the largest street party north of the Niger River.

Dr. Edwin Ochai, riding on horseback, led the procession through the city’s main streets, receiving cheers and applause from the enthusiastic crowd.

“This carnival is a reminder that there’s truly no place like home. It’s a celebration of our unity, resilience, and cultural richness,” Dr. Ochai stated.

The evening featured another musical concert where entertainers such as African China, Acapella, Slow Dog, and several others dazzled attendees.

The Deputy Speaker of the Benue State House of Assembly also lauded the carnival’s impact, emphasizing how it has put Benue on the cultural map of Nigeria.

Beyond the festivities, the carnival’s economic significance cannot be overstated.

Henry Ipole revealed that the event has contributed over ₦3 billion to Benue State’s economy in the past 12 years.

According to him, industries such as hospitality, transport, entertainment, and fashion have thrived, creating opportunities for local entrepreneurs. This was corroborated by some vendors who spoke with our correspondent.

Moreover, the carnival serves as a platform for discovering and nurturing talent.

Many local entertainers who debuted on its stage have risen to prominence in Nigeria’s entertainment scene.

The carnival concluded on December 26 with the coronation of Daisy Ephraims Terkaa as the Nigerian Carnival Queen 2025.

Representing Plateau State, Queen Daisy captivated the judges with her grace, intelligence, and stunning traditional attire.

Her new role as a brand ambassador and her upcoming representation of Nigeria in India underscore the event’s global aspirations.

First Runner-Up, Queen Susan Ngusha of Benue State, emerged as Miss Tourism Nigeria, while Queen Rejoice Joshua of Anambra State was crowned Queen of Culture. Together, these queens pledged to use their platforms to advocate against social vices and promote the empowerment of the girl child.

The Idoma International Carnival is more than an event; it is a celebration of the Idoma spirit, a testament to the community’s vibrancy, and a beacon of cultural preservation.

As the final notes of this year’s carnival faded, one thing remained clear: the Idoma people have a rich legacy to share, and the world is eager to witness it.




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