Sports
C. Ronaldo Makes More Money From Instagram Than Juventus Salary, Earns $47.8 million On Instagram Posts
Portugal star and Juventus forward, Cristiano Ronaldo, is earning more from being an Instagram influencer than he does from playing soccer for Juventus.
Ronaldo has taken home $47.8 million from paid Instagram posts alone over the past year, according to a Hopper HQ study published on Buzz Bingo, which lists the 34-year-old as the platform’s highest earner.
His annual wage packet at Juventus, for whom he signed for in 2018, is $34 million according to Goal.com — $14.7 million less than he receives for his posts on Instagram.
Receiving a reported average of $975,000 per advertised post, Ronaldo’s Instagram earnings far eclipse the world’s biggest celebrities, including Kylie Jenner, Selena Gomez, and Emily Ratajkowski.
He also beats footballing rival, Lionel Messi, who is said to have earned less than half of Ronaldo’s total with $23.3 million.
Amongst the brands Ronaldo has represented on Instagram are Clear Haircare, Nike Football, and Six Pad Europe.
“Ronaldo is the most followed human on Instagram (with 186 million followers) so companies are paying almost $1 million for posts to access his insane reach,” Hopper HQ marketing executive Nicola Cronin told Business Insider.
“Due to his status as a celebrity and football star, his earnings from Instagram break away from typical influencer partnerships, as many of his promotional posts will be part of wider sponsorship deals, such as Nike.
“You only need to go on his Instagram to see how many paid partnerships he does outside of the sports market.”
Ronaldo scored his 700th career goal for club and country on Monday in Portugal’s 2-1 loss to Ukraine in UEFA Euro 2020 qualifying.
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