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Coca-Cola Loses $4 Billion In Market Value Because Of Ronaldo [Details]
- Any gesture of Cristiano Ronaldo has a huge impact on a product’s brand value and apparently, his coke and water gesture in a press conference perhaps did not fail in that regard.
On Monday, at the press conference before Portugal’s game against Hungary, Cristiano Ronaldo removed two bottles of Coca-Cola from his vicinity, EKO HOT BLOG gathered.
The Portuguese star sat down, saw the two bottles of carbonated drinks, and moved them away before taking a water bottle. His gesture was accompanied by a suggestion to ‘drink water.
Coke is a sponsor of Euro 2020. According to reports, the company’s shares dived and meant billions of dollars in losses.
The stock market opened at 3 pm in Europe. At that time, the Coca-Cola share was close to 56.10 dollars. 30 minutes later, when Cristiano Ronaldo and Fernando Santos stepped into the press room at the Puskas Ferenc Stadium in Budapest, stocks plummeted to a low of $ 55.22 per share.
The gesture of putting the bottles aside caused a brutal 1.6% drop for the company on the stock market. And in economic terms, Coca-Cola went from being worth $242 billion to $238 billion. Total losses of $4 billion.
READ ALSO: Euro 2020: Hummels’ Own Goal Hands France Victory Over Germany [Details]
The Portuguese international has even said in some interviews that it is important for children to have a healthy diet, away from sugars and fats.
Being asked on one occasion about his relationship with his son on this issue, Cristiano Ronaldo was clear. “I’m tough on my son. Sometimes he drinks Coke and Fanta and he eats chips and he knows I don’t like it,” he had said.
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