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Coca-Cola Respond To Losing $4 Billion After Gesture From Ronaldo
- Ronaldo is one of the most popular athletes in the world, with millions of people idolising him.
- Any action from the five-time Ballon d’Or winner is bound to have major implications.
American beverage company Coca-Cola has responded following Cristiano Ronaldo’s snub at a press conference during the ongoing Euro 2020, EKO HOT BLOG garhered.
Following Cristiano Ronaldo’s actions of snubbing Coca-Cola bottles and urging people to drink water instead, the beverage company suffered huge losses in the stock market.
However, Coca-Cola responded to Cristiano Ronaldo’s antics during the press conference. In a statement released by the company, Coca-Cola said that everyone is free to have whatever drinks they want based on their liking and taste. The statement read:
“Everyone is entitled to their drink preferences” as people have different “tastes and needs.”
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Coca-Cola is one of the sponsors of Euro 2020. Following the drinks controversy, a Euro 2020 spokesman came out and clarified that all the players are offered water along with Coca-Cola during the press conference. The spokesman said:
“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
After Ronaldo decided to remove the Coca-Cola bottles from the press table, the American firm had a drop in share prices by 1.6%.
Coca-Cola’s shares, which were priced at $56.1, dropped down to $55.22 after Cristiano Ronaldo’s actions.
Apart from the drop in share prices, Coca-Cola’s market value dropped by a massive $4 billion within hours.
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