Consumers View On Technology In Business

It is an integral part of society – no one can escape it. Even though technology is such a common factor of everyone’s lives, it impacts individual’s lives differently. While some view the growth of technology as positive, others see the development of technology as a hinderance. As a result, businesses and organizations need to make sure the types of technology they use, along with when they use it, are aligned with their consumer base.

While it  can certainly be helpful for daily tasks, 55% of consumers believe that too much of it is not a good thing. Technology is certainly helpful but integrating it when not needed could lead to a more difficult situation. Try to use technology only to enhance the consumer’s experience and avoid incorporating it unnecessarily.

Although technology has made it easier to connect with those who are further away, it has possibly hurt the relationships of those nearby. How often have you been out with someone and the entire time they are on their phone texting someone else or are on social media? Over half of consumers (57%) believes that it is lowering the quality of relationships by reducing personal interactions. As a business or organization, it is important to have in-person interactions with your customers frequently as to ensure a strong relationship.

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People also rely on it so much that they think less for themselves. In most cases, technology has made it easier for consumers to get an immediate answer to their questions by asking their smart speakers or home assistants.

Nearly two-thirds (63%) of consumers believe people have become too dependent on technology. People rely on technology to do things for them.

It has made it convenient and easier to not do things personally and let a computer or phone do the work.

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