Grant’s Whisky, a blended Scotch whisky brand, has appointed three music groups as its new brand ambassadors as part of its Crew Nights campaign.
The ambassadors were unveiled at the company’s Ledrop Nigeria Corporate Office in Lekki, Lagos, on Wednesday.
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The brand ambassadors include Alternate Sound, a musical band known for their high-quality live performances, and two duos: Maze and Mxtreme, electronic music performers and disc jockeys, and Handi and Wanni, a disc jockey act of twin sisters known for their energetic performances.
According to the brand, “The new brand ambassadors are not only celebrated in their respective fields but are also passionate whisky enthusiasts, making them ideal advocates for the brand.”
Grant’s Whisky stated that it looks forward to working with its new ambassadors on its Grant’s Crew Nights campaign, “an initiative promoting the spirit of togetherness and fostering communal experiences.”
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