How A Social Media Post Terminated Nike’s Sponsorship of Kyrie Irving

Nike has ended its sponsorship deal with Brooklyn Nets guard Kyrie Irving one month after he promoted a documentary that contained anti-Semitic material on social media.

Eko Hot Blog reports that the sportswear giant initially suspended its contract with Irving, who later apologized.

EDITOR’S PICKS

• Colombia: Landslide Kills 3, Buries Several People

• Leaders Of South Africa’s Governing Party Sit To Decide Cyril Ramaphosa’s Fate

• Explosions Allegedly Hit Two Military Airfields In Russia

The 30-year-old missed eight games during his suspension from the NBA.

Speaking recently, Nike founder Phil Knight said: “Kyrie stepped over the line. It’s kind of that simple.”

Knight added: “He made some statements that we just can’t abide by, and that’s why we ended the relationship. I was fine with that.”

Seven-time NBA All-Star Irving had partnered with Nike for eight years and, according to Forbes, had an $11m (£9m) contract with the brand as of 2019.

FURTHER READING

• Goblin Mode’ Revealed As Oxford Word Of The Year 2022

• Russia: Bodies Of 2,500 Seals Found Along Caspian Sea Coast

• Taiwan: The Battle Against Mobile Phone Fraud

During his suspension, he met NBA commissioner Adam Silver and Jewish community leaders, while he and the Nets pledged to donate $1m (£820,000) to combat “hate and intolerance.”

Click here to watch our video of the week:

---

Advertise or Publish a Story on EkoHot Blog:

Kindly contact us at [email protected]. Breaking stories should be sent to the above email and substantiated with pictorial evidence.

Citizen journalists will receive a token as data incentive.

Call or Whatsapp: 0803 561 7233, 0703 414 5611