EKO HOT BLOG reports that The National Football League, Roc Nation, and Apple Music announced on Sunday that the California-born rapper will headline the 2025 Super Bowl halftime show on February 9th in New Orleans.
“Kendrick is truly a once-in-a-generation artist and performer,” said Jay-Z, founder of Roc Nation, in a statement.
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“His ability to influence culture globally is unparalleled. His work transcends music, and his impact will resonate for years to come.”
Kendrick Lamar
Reacting to the announcement, Lamar expressed his excitement, emphasizing the significance of rap music. “Rap music remains the most impactful genre to date. I’ll be there to remind the world why. They got the right one,” Lamar said in a statement.
The 17-time Grammy-winning artist previously performed at the Super Bowl in 2022 as part of the event’s first hip-hop showcase.
His solo headlining appearance at the 2025 Super Bowl also comes amid his ongoing rivalry with Drake, who has previously boasted in his music about being as big as the Super Bowl.
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