Telecommunication company, MTN Nigeria, has partnered Audiomack Africa to unveil the Audiomack+MTN Data Bundle programme, which provides MTN subscribers personalized data bundles for streaming unlimited music and accessing content on Audiomack at zero data cost.
The partnership would also see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions.
The Chief Executive Officer and Co-Founder of Audiomack Africa, Dave Macli, made this known on Sunday.
According to him, “At Audiomack, we recognise the importance of access to quality music, and this coupled with Nigeria’s vibrant music industry has influenced this partnership.
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“This relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans,” he said.
Also speaking, the head of business development and media partnerships for Audiomack Africa, Charlotte Bwana, described the partnership as a reinforcement of Audiomack’s commitment towards democratising music streaming.
He added that high data costs were one of the barriers to music streaming.
On his part, the Chief Digital Officer, MTN Nigeria, Srinivas Rao, said, “Collaboration is not just rhetoric for us; it is the guiding philosophy behind everything we do. We are good together. We recognise the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest and most diverse music selections.”
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