News
Nigerian Firms Embrace Privacy-First Era, Partner With Google For Competitive Edge
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Top Nigerian companies join Google in roundtable discussion on privacy-first marketing
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Partnership aims to navigate shift towards prioritizing consumer data privacy
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Companies view privacy-focused strategies as key to building sustainable customer relationships
Eko Hot Blog reports that leading Nigerian companies are joining forces with Google West Africa to navigate the shift towards privacy-first marketing strategies in the digital age.
In a roundtable discussion, firms like FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank emphasized their commitment to redefining consumer engagement while respecting data privacy.
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Felicia Otolorin, Senior Industry Lead, West Africa, Google, highlighted the significance of this transition, stating, “Customer trust is the new currency. Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity.”
Google showcased innovative solutions like Google Tag and Enhanced Conversions, demonstrating their commitment to both high performance and privacy standards. Success stories from other businesses offered valuable insights into navigating this shift successfully.
Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch, underscored the competitive advantage of embracing privacy-first strategies, remarking, “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices.”
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The roundtable discussion highlights a pivotal shift in Nigeria’s digital marketing landscape, where collaboration and innovation are key to achieving a balance between consumer trust and business growth. Felicia Otolorin reaffirmed Google’s commitment, stating, “We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes.”
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