Nigerians Rank Fifth For Use Of Social Media Worldwide

Nigerians are among the highest social media users in the world, ranking fifth globally in average daily time spent online, according to 2024 data.

A report by Cable.co.uk and We Are Social, shared by World of Statistics on X, reveals that Nigerians spend an average of 3 hours and 23 minutes per day on social media platforms.

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EKO HOT BLOG reports that leading the chart is Kenya, where users dedicate an impressive 3 hours and 43 minutes daily to social media. South Africa follows closely with an average of 3 hours and 37 minutes, while Brazil and the Philippines register 3 hours and 34 minutes and 3 hours and 33 minutes, respectively. Nigeria’s engagement of 3 hours and 23 minutes positions it just behind these countries in social media activity.

Other nations demonstrating high social media usage include Colombia, with users spending an average of 3 hours and 22 minutes; Chile and Indonesia, both at 3 hours and 11 minutes; and Saudi Arabia and Argentina, rounding out the top ten with 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

In contrast, some countries exhibit lower engagement levels.

For example, Ghana averages 2 hours and 43 minutes, followed by Egypt at 2 hours and 41 minutes, and Thailand at 2 hours and 30 minutes.

Among European nations, Portugal leads with 2 hours and 23 minutes, while Romania and Italy trail at 2 hours and 20 minutes and 2 hours and 17 minutes, respectively.

This data highlights the significant variations in social media usage across different regions, reflecting cultural and behavioral differences in digital engagement worldwide.

Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17