Nigerians Rank Fifth For Use Of Social Media Worldwide – FULL LIST

Nigerians are among the highest social media users in the world, ranking fifth globally in average daily time spent online, according to 2024 data.

A report by Cable.co.uk and We Are Social, shared by World of Statistics on X, reveals that Nigerians spend an average of 3 hours and 23 minutes per day on social media platforms.

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EKO HOT BLOG reports that leading the chart is Kenya, where users dedicate an impressive 3 hours and 43 minutes daily to social media. South Africa follows closely with an average of 3 hours and 37 minutes, while Brazil and the Philippines register 3 hours and 34 minutes and 3 hours and 33 minutes, respectively. Nigeria’s engagement of 3 hours and 23 minutes positions it just behind these countries in social media activity.

Other nations demonstrating high social media usage include Colombia, with users spending an average of 3 hours and 22 minutes; Chile and Indonesia, both at 3 hours and 11 minutes; and Saudi Arabia and Argentina, rounding out the top ten with 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

In contrast, some countries exhibit lower engagement levels.

For example, Ghana averages 2 hours and 43 minutes, followed by Egypt at 2 hours and 41 minutes, and Thailand at 2 hours and 30 minutes.

Among European nations, Portugal leads with 2 hours and 23 minutes, while Romania and Italy trail at 2 hours and 20 minutes and 2 hours and 17 minutes, respectively.

This data highlights the significant variations in social media usage across different regions, reflecting cultural and behavioral differences in digital engagement worldwide.

Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17

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