International

Nissan Slashes 9,000 Jobs As Profits Drop 93% In Struggling North American Market

Published

2 months ago

Nov 7, 2024.

Dennis

Japanese automaker Nissan announced on Thursday that it would cut 9,000 jobs as part of urgent measures to address “a severe situation,” alongside lowering its annual sales forecast.

The company reported a steep 93 percent drop in net profit for the first half, with CEO Makoto Uchida attributing much of the decline to weak sales in North America.

EDITOR’S PICKS

Nissan, like its domestic competitors, is also grappling to maintain its footing in China, where rapidly expanding electric vehicle companies supported by Beijing are pulling ahead.

“Facing a severe situation, Nissan is taking urgent measures to turnaround its performance and create a leaner, more resilient business capable of swiftly adapting to changes in the market,” a company statement said.

“Nissan will cut global production capacity by 20 percent and reduce its global workforce by 9,000,” it added.

Uchida “will voluntarily forfeit 50 percent of his monthly compensation starting in November 2024 and the other executive committee members will also voluntarily take a pay reduction accordingly”, the statement said.

The firm now expects net sales of 12.7 trillion yen ($80 billion) — down from 14 trillion previously forecast.

But Nissan did not issue a net profit forecast on Thursday, having downgraded it in July to 300 billion yen. In the six months to September, net profit was just 19.2 billion yen.

“Net income is to be determined due to ongoing assessment of costs necessary for the planned turnaround efforts,” Uchida said.

Nissan’s “core” vehicle models are not performing as well as before in North America, he added. “From the cost perspective, and the brand-strength perspective, we will rebuild our brand in America,” Uchida said.

Among other measures, the automaker will reduce its stake in Mitsubishi Motors by selling shares back to the firm.

It said its stake in Mitsubishi will fall to around 24 percent from 34 percent currently. Uchida added that Nissan would keep close ties with the company.

Nissan has seen a turbulent decade that included the shock 2018 arrest of former boss Carlos Ghosn, who later jumped bail and fled Japan concealed in a music equipment box.

Ghosn remains an international fugitive in Lebanon and denies the allegations against him. He said he fled Japan because he did not believe he could receive a fair trial.