‘Offensive Easter Ad Not Intended’ — Peak Milk Apologises To Christians

• Christians across the world celebrated Good Friday — the representation of Jesus’ death date — last Friday.

• Several brands, including Peak Milk, wished those celebrating a happy celebration.

• However, Peak Milk’s unusual message raised a lot of eyebrows in the Christian community.

Eko Hot Blog reports that the management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) over a controversial advert depicting the crucifixion of Jesus Christ.

The company published an Easter message on Friday with a picture of a dented tin of Peak Milk pierced on two sides with a nail.

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Reacting to the graphic, CAN described it as “insensitive, offensive, and unacceptable.”

The Christian body also threatened to boycott the products of the company, while seeking an apology to all Christians.

In an apology letter addressed to the CAN president, on Monday, the company’s corporate affairs executive director, Ore Famurewa, acknowledged that the advertorial was insensitive.

Famurewa noted that the company did not intend to make light of the significance of the season.

He stated that the company will avoid a reoccurrence of such in the future.

“On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the company’s social media handle,” the letter reads.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season.

“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

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“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”

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