- Olamide finds label work easier due to his artist perspective.
- He says he understands creatives’ emotional ups and downs and fame pressures.
- He insists “you can’t box me” he’s more than a rapper, he just loves music.
Nigerian music star Olamide says being a music executive comes more naturally to him than performing as an artist.
According to Eko Hot Blog, Olamide shared the insight during a recent sit‑down with YouTuber Korty EO, explaining that his artistic background gives him a unique edge in managing talent under his YBNL label.
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Nigerian heavyweight Olamide opened up about his evolving role in the music scene. In a candid interview with YouTuber Korty EO, he stated that wearing the executive hat is far less challenging than being on stage. As someone who’s built his own path from artist to label boss, he said it’s easier to guide others because he thinks like they do .
He elaborated that his days creating music give him insight into what drives artists: from moments of creativity, to mental low points, to the allure of fame, money, and success. This empathy helps him manage them with understanding rather than pressure . He emphasized, “I try not to bite more than I can chew,” showing his commitment to sustainable growth for his artists.
Olamide also pushed back on narrow labels. Addressing the debate about rappers turning to singing, he declared: “You can’t box me and call me a rapper I love music.” By framing himself as a music lover rather than a single‑genre act, he reinforced his artistic freedom .
Under his YBNL Nation imprint, Olamide has successfully mentored talents like Fireboy DML, Asake, and Adekunle Gold, building a reputation as one of Nigeria’s top music executives. He credits this accomplishment to seeing things through the artist’s lens, which he says makes leading easier than performing .
In brief, Olamide’s reflective remarks cut beyond ego. He offered a transparent look into why handling label duties aligns better with his skills and mindset than being on stage and why his artist background is the tool that makes label leadership smoother.
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