Speaking during a session at the Africa International Film Festival (AFRIFF) last week, the movie star stressed that creativity needs to reinvent, and that the acting in the industry must catch up with the technical improvements.
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He said, “I still find a lot of disconnect between the technicality and creativity in my industry right now. I see that the creative, which is the art part of filmmaking, is still not as deep as I want it to be.
“Performances from the actors are not deeply rooted. We have good quality technicals going on, but it’s almost like oil and water not mixing properly.”
Nouah further said that Nollywood film directors are usually to be blamed for the performance of actors due to their error in casting for specific roles.
“If you can’t get an Oscar-winning performance from an actor, the fault is not the actor, but the director. If you can’t deliver as an actor, the problem is the director that cast you,” he said.
Nouah made his directing debut with Living in Bondage: Breaking Free in 2019, and has gone on to also direct Rattle Snake: The Ahanna Story, a sequel and remake, respectively, of classic Nollywood films from the 90s.
His debut received critical acclaim, and he won a Best Director award at the 2020 Africa Magic Viewers’ Choice Awards (AMVCA), but the reception of Rattle Snake was mixed.
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