Distributors of Nigeria’s largest selling tricycle brand, Simba TVS flagged off their Corporate Social Responsibility initiative by training women in Keke Maruwa riding, safety and maintenance.
This is part of events marking the 2020 International Women’s Day.
The programme was aimed at teaching women from under-represented backgrounds on how to safely ride and repair tricycles enabling them partake in the industry and increase their families’ disposable incomes.
The founder of the Five Cowries Initiative, Polly Alakija; Nollywood actress, Chioma Akpotha; Mrs. Olubunmi Kuforiji (aka Mama Keke) and Mrs. Olayiwola Gloria of Cedar Microfinance Bank, were among the facilitators.
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The firm said: “Women’s empowerment is a key focus of the Simba Group. The Queen Rider’s Programme is a key platform for achieving their vision of enriching lives of Nigerians.
“The programme was born from the group’s desire to train women from underrepresented backgrounds so that they have a chance to increase their total family income.
“The Simba Training School, which also conducts advanced mechanic courses, has provided training to these riders free of cost.
“Training like this is regularly conducted by Simba TVS across the country and several of these Queen Riders are not only driving Kekes, but some have become fleet owners operating tricycles.
“After the women are trained and certified, they have the option to be put in contact with various tricycle fleet owners and microfinance institutions so that they have a better chance of availing these micro-entrepreneurship opportunities.”
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