EKO HOT BLOG reports that the Premier League and Electronic Arts (EA) are reportedly close to reaching a historic agreement worth nearly £500 million, making it one of the most lucrative deals of its kind in the league’s history.
The Premier League and EA have been partners for decades, with the FIFA video game series being a staple for football fans and players across the world.
As the Premier League’s leading partner and official video game license holder, the relationship between the two parties is so intertwined that it is hard to imagine one without the other.
The new six-year deal, worth £488 million, is reportedly more than double the current arrangement between the two and represents another show of strength from the richest league in the world.
Representatives from all 20 clubs in the Premier League were briefed on Friday about the impending agreement, and according to a club executive, the new deal will deliver more than £80 million annually.
The exclusive license for EA to produce electronic games featuring the Premier League will be retained as part of the agreement.
The new partnership is a significant win for EA, especially after the company ended its 30-year association with FIFA earlier this year. Starting in 2023, the football video game series, which features players and teams from around the world, will carry a new name, having previously been titled “EA Sports FIFA”.
EA and the Premier League have had ties dating back to 1998, with the video-game giant being a lead partner of the top English football division since 2016. EA is listed on the New York Stock Exchange and has a value of $30 billion.
The new partnership comes as Premier League giants Liverpool and Manchester United are seeking new investment. The last Premier League player to be featured on the cover of FIFA was Liverpool’s Virgil van Dijk in FIFA 21.
In addition to featuring in FIFA, the partnership between EA and the Premier League has also opened up new opportunities for players and fans to engage with the sport. This includes various gaming tournaments and events, as well as exclusive content and merchandise.
Overall, the partnership between EA and the Premier League is a win-win for both sides, providing a platform for the Premier League to reach new fans and audiences while giving EA the opportunity to continue creating exciting and innovative products for football fans around the world.
The partnership between EA and the Premier League is a lucrative one, with EA having exclusive rights to use Premier League players, clubs, and stadiums in their FIFA video games. This has helped make FIFA one of the best-selling video games in the world and a staple among fans of the sport.
The new partnership is expected to bring even more exciting and innovative features to the game, allowing players to experience the thrill of the Premier League in even greater detail.
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