Universal Music Group And TikTok Reach Agreement, Resolving Standoff Over Music Royalties And Content Protection

 

 

• Universal Music Group and TikTok resolve standoff, music returns with better terms.
• Ban on UMG music caused disruptions but had minimal impact on TikTok.
• UMG cited content concerns, faced enforcement challenges with TikTok.

EKO HOT BLOG reports that the standoff between Universal Music Group (UMG) and TikTok has ended with a deal to bring UMG’s music back to the platform.

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The agreement promises better pay for artists, new promotional opportunities, and protections against AI misuse.

UMG’s CEO emphasized the importance of music and supporting artists. TikTok’s CEO highlighted the platform’s commitment to promoting UMG’s artists and songwriters.

The ban on UMG’s music, implemented in February, caused disruption in artists’ careers. Despite the ban, TikTok remained influential in music promotion.

UMG cited issues with TikTok’s handling of infringing content as a reason for the ban.

Enforcing the ban was challenging due to TikTok’s structure and loopholes in its detection software.

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With impending legislative challenges and mixed support for the ban, both parties decided to resolve the issue and move forward.