We are a Microfinance Bank that focus on the provision of microfinance services to individuals as well as small and medium scale enterprises. We have made significant investments in technology with a view to being a leading digital bank in Nigeria.
We are recruiting to fill the position of:
Job Title: Head of Marketing
Location: Mainland, Lagos
Employment Type: Full-time
Job Summary
- The Head of Marketing is responsible for the development, planning and execution of the marketing strategy of the bank.
- The Head of Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development including brand management, event management and media relations.
Duties and Responsibilities
- Develops and executes the marketing and business strategy of the bank
- Prepares, implements and achieve annual budget parameters
- Ensures a healthy portfolio and deposit mix
- Develops key initiatives reflective of the overall corporate strategic plan
- Keep abreast of industry and market trends
- Manages the marketing team to deliver strategic objectives across all branches
- Manage cross-functional teams to complete strategic plan initiatives
- Measure budget achievement and implement remedial action where necessary
- Oversee the management of corporate events including customer loyalty programs, customer forums and corporate social responsibility
- Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs
- Develop and direct marketing campaigns and measure campaign achievement against set goals
- Develop annual marketing plan and oversee its implementation
- Develop market segmentation, competitive analysis/market intelligence, and prospecting
- Build a strong professional workforce by developing competent individuals in the marketing department
- Oversee the development of new products on a regular basis.
- Actively seek out new sales opportunities through networking and referrals
- Drive business growth across all indices
- Perform any other duties as may be assigned by Management.
- Flexibility to carry out any other task as requested by Management.
Qualifications
- HND / B.Sc / in Science, Social Science or any other related course.
- Evidence of completion/ exemption of/from NYSC
- Evidence of completion of Microfinance Certification program.
Experience:
- Minimum of 5 years’ proven experience asa business development manager/chief marketing officer in a similar role in a bank
- Proven performance record in a reputable Microfinance Bank
- Proven experience of marketing and negotiating techniques
- Thorough knowledge of marketing principles, brand, product and service management.
- Demonstrable experience in developing efficient strategies and business plans.
- Evidence of completion of Microfinance Certification program.
Skills:
- Outstanding communication (written and verbal) and interpersonal abilities
- Strong marketing and public relations skills
- Good team player with excellent leadership traits and capabilities
- Innovative and creative abilities
- Strategies development and business plans creation
- Training and coaching skills
- Strategic and analytical thinking
- Solid understanding of market research and data analysis
- Outstanding interpersonal, communication and presentation skills (written and verbal)
- Strong marketing and public relations skills
- Excellent business acumen and industry expertise
- Robust network and contact within the industry.
- Proficient in the use of MS office suite.
- A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product.
- Extensive knowledge of banking regulations.
Application Closing Date
15th February, 2022.
Method of Application
Interested and qualified candidates should send their Applications to: silver_peace89@yahoo.com using the Job Title as the subject of the email.
Note: Only qualified candidates will be contacted via email.