Smart Partners Consulting Limited is a leading indigenous HR Consulting Firm in Nigeria located in Lagos with services offered in Recruitment, Outsourcing, Training and HR Consulting. We are a growing firm providing services to top leading companies across the Oil & Gas, IT, Banking Industries and many others using our world-class recruiting process with vibrant, talented and passionate team.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Lagos
Employment Type: Full-time
Responsibilities
- Deep understanding of the trade channels, their dynamics and opportunities
- Own the long-term plans and strategies for Trade and portfolio within the trade channels, translating them into actionable short-term programmes in order to deliver business objectives within the trade channels.
- Accountable for establishing and recommending goals for all key sales programs within the channels
- Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels.
- Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution.
- Support management in the decision-making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing.
- Guide HO leadership in its decisions being the voice of the country’s trade channels and customers.
- Contribute to the Joint Up Business Plan process – particularly with regards category strategy, trade strategy and sales units’ plans within all trade channels.
- Accountability for Advertisement & Promotion /Budget spends with all trade channels.
- Prepare the annual Marketing Plan for all business units in ORIGIN Group.
- Support the development and execution of the Marketing plans in the market acting as the interface between marketing and sales hub.
- Accountable for the A&P spend and M&E within the group Channel development
- Recommend the corrective actions to capture growth opportunities and adapt our Marketing plans in all trade channels In-Market execution
- Ensure the plans are communicated clearly and timely to the sales team and that clear priorities are established.
- Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders.
- Ensure we own the right promotional slots in the trade channels and conduct the right activation (formats, offer, depth, frequency).
- Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through.
- Track and report the sales of competitive products within the trade channels each month.
- Give update of pricing and/or its fluctuations of competitive brands in the market
- Track promotional investments within specified trade channels and recommend steps to optimize OROGIN performance within these channels.
- Fully responsible for timely measurement and evaluation of programes within all the trade channels and ensuring that learning’s applied to maximize new opportunities Promotions & Programs
Requirements
- BSc / BA in Business Administration, Marketing or relevant field.
- 10 – 15 years work experience.
- Second Class Upper
- Minimum of Second Class Lower with relevant Master’s Degree.
Salary
N300,000 – N700,000 monthly.
Application Closing Date
15th February, 2022.
How to Apply
Interested and qualified candidates should send their CV to: sales@smartpartnersng.com using the job title as the subject of the mail.