News
Wema Bank Earns Trophy Of Controversy Over International Women’s Day Message
Wema Bank has ruffled some male chauvinists feathers after it posted a tweet celebrating International Women’s Day.
Some women too are up in arms, accusing the bank of blaming them for raising ‘patriarchal men’.
In the tweet, the bank said: “Today we celebrate the mothers who aren’t raising patriarchal sons, the women bosses supporting female subordinates and the ladies whose voices we can no longer ignore”.
No sooner the message dropped than missiles began to fly in the bank’s direction, some arising from ill-digestion of the message. There were even calls for the boycott of the bank as the bank trended on Nigerian Twitter.
See reactions;
https://twitter.com/Oluwabukunmi__/status/1236625657209278464
https://twitter.com/MrUsifo/status/1236619999097339905
Oh shit … that’s true
Gillette ran a “do better” ad for men on Father’s Day … abi na men’s day. With all the women shouting for joy
Now that Wema Bank has done thesame, but the other way round they want us to cry along with them?
Na lie … Wema bank, you’re doing well 😂
— Daniel Emeka (@realdanielemeka) March 8, 2020
I feel Wema bank's #IWD2020 message achieved the desired effect.
They knew the message was tone deaf but they also knew it was going to trend which i think was what they were gunning for.
They knew blaming women for the ills of patriarchy on #IWD was sure to rile pple up.
— CYBER DOBERMAN (@Baldilocks__) March 8, 2020
Ekohotblog reports that Wema Bank later retraced their tweet saying; It seems that our #IWD message has been taken to be insensitive to some of our dear women. But our true intention is simply a call for all women to do better in supporting each other, correct the men who don’t see the evils of patriarchy…
“…keep our voices high enough as we slay and let all know that the call for gender equality is a collective fight for us all.”
Other Nigerian banks also tweeted on the special day.
Fidelity Bank tweeted its belief inequality between men and women.
Access Bank said Happy #InternationalWomensDay to all women out there. You are unique and you are more than a woman.
But WEMA earned the trophy for controversy.
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