- Talent manager Paulo Okoye warns of tough times for Afrobeat artists in 2024
- Attributes challenges to high ticket prices and declining concert opportunities
- Urges artists to reconsider pricing strategies amidst global economic downturn
Eko hot blog reports that In a recent social media post, talent manager and partner of actress Iyabo Ojo, Paulo Okoye, has issued a stark warning about the challenges facing Afrobeat artists in the coming year.
EDITOR’S PICKS
Taking to his Instagram story, Paulo Okoye expressed concern over the impending doom for Afrobeat stars, attributing the decline to the soaring prices of concert tickets.
He highlighted the dwindling number of successful shows, pointing out that only Davido and Burna Boy have managed to maintain their momentum by hosting a few concerts this year.
In his post, Paulo cautioned against repeating the fate of reggae musicians, who faced significant setbacks after overpricing their performances.
He emphasized the need for Afrobeat artists to reassess their pricing strategies in light of the current economic climate and the global downturn in concert attendance.
Paulo’s message resonates with his previous inquiries into the music industry’s challenges, particularly regarding the impact of the economy on concert revenues and artist fees.
He lamented the declining trend of live performances worldwide, citing the prevalence of music streaming platforms as a contributing factor.
FURTHER READING
As Paulo Okoye sounds the alarm for Afrobeat artists, the music industry faces a critical juncture where adaptation and strategic planning will be essential for survival in the turbulent times ahead.
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