Consumer Planning / Research Manager At Guinness Nigeria Plc

Guinness Nigeria Plc is hiring a Consumer Planning/Research Manager in Lagos.
The role focuses on consumer insights, media strategy, and brand engagement.
Applicants need four years’ experience in media planning and digital marketing.

Guinness Nigeria Plc, a key player in the Nigerian alcohol industry and a subsidiary of Diageo, operates in a dynamic market with over 15mhl beer potential. As the only Total Beverage Alcohol (TBA) company in Nigeria, Guinness Nigeria leads both the on-trade and rapidly expanding off-trade segments.

Contents

Job Title: Consumer Planning / Research Manager
Role Overview
Key Responsibilities
Qualifications & Experience
Application Closing Date: 28th February, 2025

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EKO HOT BLOG reports that they are currently recruiting for the position below:

Job Title: Consumer Planning / Research Manager

Job ID: JR1109528
Location: Ikeja, Lagos
Employment Type: Full-time

Role Overview

The Consumer Planning team plays a strategic role in identifying growth opportunities, shaping market interventions, and driving consumer and shopper engagement. This role is essential in uncovering deep consumer insights, understanding purchasing behaviors, and crafting marketing strategies that drive sales across all channels.

As a Consumer Planning / Research Manager, you will be responsible for enhancing brand connections with consumers, implementing the Connections Planning Model, and delivering data-driven strategies that ensure impactful media and creative executions.

Key Responsibilities

Lead the connections planning process, collaborating with media agencies and brand teams to develop integrated consumer engagement plans.
Utilize data and insights to understand market challenges, predict trends, and optimize campaign effectiveness.
Drive strategic media investments by influencing senior stakeholders.
Continuously assess and improve connections plans for strategic brands, conducting quarterly evaluations with the Marketing Leadership Team.
Build strong partnerships with external agencies to maximize campaign reach and effectiveness.

Qualifications & Experience

Minimum 4 years of experience in integrated media or connections planning, with expertise in social and digital media.
Strong strategic thinking with a deep understanding of market trends and competitive activities.
Proven ability to manage agency relationships effectively.
Guinness Nigeria Plc
High level of drive, determination, and problem-solving skills in complex situations.
Strong influencing skills to drive organizational action and belief in marketing strategies.