- Darkoo says women dictate what becomes popular in music.
- Amapiano’s rise linked to women’s dance trends on social media.
- She made the statement during an episode of Comfortably Speaking podcast.
British-Nigerian artist Darkoo believes the music industry doesn’t move without women and says men often follow their lead.
According to Eko Hot Blog, the singer emphasized that many viral trends in music, including genres like Amapiano, gain momentum because women embrace them first—especially through dancing and posting content online.
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British-Nigerian rapper and singer Darkoo has shared her bold take on who really drives music culture and her answer is clear: women. While speaking on the Comfortably Speaking podcast, she explained that women play a major role in deciding which songs and genres go viral.
Darkoo cited the global popularity of Amapiano, a genre that originated in South Africa, as a prime example. According to her, it wasn’t initially pushed by industry figures or male influencers. Instead, women embraced it early by dancing to the beats and posting videos, making the sound spread rapidly on social media.
“Music is dictated by women,” she stated, noting that men often only catch on after women have already set the tone. She highlighted how women’s influence extends far beyond just listening—they create movements that push tracks into mainstream success.
Eko Hot Blog reports that Darkoo’s remarks are part of a growing conversation about the power of fans—especially women in shaping music culture in the digital age. Her statement highlights a shift in how we think about influence in the music industry, giving credit to those who are often behind the scenes.
Darkoo’s music has long been associated with empowerment and confidence, particularly among female fans. Her breakout songs, including “Gangsta” and “Favourite Girl,” celebrate strong feminine energy so her views on women shaping trends align with the themes in her lyrics.
She also pointed out that music created with women in mind tends to perform better, because they engage more, share more, and influence more people through their online presence.
Her perspective opens up a broader discussion about the overlooked power of female audiences in a space often dominated by male voices. As genres like Amapiano continue to break boundaries, it’s clear that their momentum is being driven by the women who keep the beat alive.
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