- FIFA Backs Gianni Infantino, Apologises Over Failed Investment Proposal
- The governing body apologised for mistakes in handling its investment proposal.
- FIFA confirmed the controversial private investment plan has been abandoned.
FIFA has reaffirmed its support for President Gianni Infantino despite growing criticism over the governing body’s abandoned proposal to bring private investment into its flagship competitions.
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EKO HOT BLOG reports that the world football governing body also admitted mistakes were made in the handling of the proposed FIFA Forward Enterprise (FFE) project and apologised to its 211 member associations following a management board meeting held in Rabat, Morocco, on Wednesday.
Infantino had come under intense scrutiny after unveiling plans to establish a commercial subsidiary that would oversee competitions such as the FIFA World Cup and FIFA Club World Cup. FIFA said the venture could have been valued at about $20 billion and attracted up to $4.2 billion in private investment.
According to the governing body, the proposal would have provided each member association with a one off payment of $20 million in early 2027 while increasing funding for the 2027 to 2030 cycle from $8 million to $20 million.
The proposal, however, drew widespread criticism from several football stakeholders.
UEFA described it as a “shabby, back room, opaque deal,” while CONCACAF called for “a comprehensive reckoning with this presidency.” Canadian Prime Minister Mark Carney also publicly stated that he no longer had confidence in Infantino’s leadership.
Following the withdrawal of the proposal last Saturday, Infantino said, “Our purpose has always been and will always be to unite and improve.”
In a statement issued after Wednesday’s meeting, FIFA Secretary General Mattias Grafstrom and members of the FIFA Management Board reaffirmed their confidence in the FIFA president.
“The meeting also addressed the FIFA Forward Enterprise (FFE) proposal, where mistakes made were acknowledged,” the statement read.
“It was agreed that it was not the intention for the FIFA Council and FIFA Member Associations to feel excluded from the process and that the process should have been handled differently.
“It was further acknowledged that errors were also made after the proposal was leaked to the media.”
FIFA also disclosed that Infantino and Grafstrom had jointly written to the FIFA Council, vice presidents and all member associations to apologise for the handling of the proposal.
According to the letter, both officials “sincerely apologise” for the mistakes and pledged that similar errors would not occur in the future.
The governing body confirmed that the FIFA Forward Enterprise proposal has now been officially abandoned.
“A review will now be conducted, and a report will be presented to the FIFA Council at its next scheduled meeting,” FIFA said.
“As previously communicated, the FFE proposal, which would have been subject to the approval of the FIFA Member Associations and the FIFA Council, is now off the table.”
Grafstrom, whose internal memo criticising the proposal was leaked earlier this week, attended the Rabat meeting. In the memo, he reportedly described the episode as “a sad and reproachable series of events.”
Despite the controversy, Infantino later attended the Women’s Africa Cup of Nations match between Zambia and Malawi in Rabat alongside Moroccan Football Federation President Fouzi Lekjaa.
Lekjaa praised Infantino’s decision to withdraw the proposal, describing it as a “wise” move taken in the interest of “unity and cohesion.” He also reiterated his support for the FIFA president and his efforts to develop world football over the past decade.
FIFA also dismissed reports that Morocco had been promised the 2030 FIFA World Cup final in exchange for supporting the investment proposal.

The governing body described the claims as “false and misleading,” insisting that the venue for the 2030 World Cup final, which will be co hosted by Morocco, Spain and Portugal, would be decided at the appropriate time.
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