- Apple launches iPhone 16e, a budget-friendly model with AI features and the same processor as the iPhone 16.
- Priced at £599 in the UK, the 16e is £200 cheaper than the iPhone 16 but significantly more expensive than the original iPhone SE.
- Pre-orders start on February 21 across 59 countries, as Apple hopes AI capabilities will boost sales after last year’s decline.
Apple has unveiled the iPhone 16e, a new model that incorporates artificial intelligence (AI) features at a more affordable price than its flagship devices.
According to Apple, the iPhone 16e shares the same processor and storage options as the larger iPhone 16 but comes with lower specifications in other areas, such as fewer cameras.
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The tech giant has been facing challenges in sparking consumer excitement, with iPhone sales declining at the end of last year.
By introducing AI-powered capabilities in a lower-cost device, Apple aims to regain momentum, though analysts remain skeptical about the extent to which AI features will drive sales.
The “16e” name appears to be a nod to Apple’s iPhone SE series, which launched between 2016 and 2022 and offered budget-friendly alternatives to premium models.
Apple announced that the iPhone 16e will be available for pre-order from February 21 across 59 countries. In the UK, it will launch at £599—£200 cheaper than the iPhone 16 but more than double the price of the original iPhone SE at its 2016 debut.
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“This now becomes one of the most affordable powerful iPhones now on the market,” industry analyst Paolo Pescatore told reporters.
“The move should help accelerate adoption and especially its foray into AI with Apple Intelligence.
“Apple’s trust and credibility is critical – this alone will help drive sales and lure users from rival devices and platforms.”
