- the club had short-term partners including Infinite Athlete and property developer Damac
- This marks Chelsea’s first permanent principal shirt sponsorship since the conclusion of their deal
- The agreement represents a long-term strategy to position Chelsea at the forefront of football’s technological evolution
Chelsea Football Club has confirmed a multi-year global partnership with IFS, placing advanced artificial intelligence at the core of its football performance, operations, and fan engagement.
The Premier League club announced on Friday that IFS will become the team’s Principal Partner immediately, appearing on the front of the men’s shirts for the remainder of the 2025/26 season, starting with Saturday’s Premier League game against Burnley at Stamford Bridge, Eko Hot Blog reports.
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The women’s team will also feature the IFS logo for Sunday’s Women’s Super League match against Manchester United.
This marks Chelsea’s first permanent principal shirt sponsorship since the conclusion of their deal with telecom company Three in 2023. Previously, the club had short-term partners including Infinite Athlete and property developer Damac.
Chelsea stated that the collaboration with IFS, a leading provider of Industrial AI software, will embed AI across all aspects of the club, enhancing performance, operational efficiency, and fan interaction.
The AI solutions will connect people, assets, and intelligence in real time, giving Chelsea a technological advantage both on and off the pitch.
Chelsea president Jason Gannon said, “We are incredibly proud to partner with IFS and leverage their leading-edge AI software to propel the club to even greater success. This partnership demonstrates our intent to lead in innovation and harness AI to improve everything we do.”
IFS CEO Mark Moffat added, “Sport, like industry, is defined by fine margins and high stakes. Our Industrial AI delivers precise, timely decision-making, and Chelsea FC shares that same commitment to excellence, which makes this partnership a natural fit.”
The agreement represents a long-term strategy to position Chelsea at the forefront of football’s technological evolution, integrating advanced AI into club operations while enhancing the experience for fans worldwide.
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