- Netflix hikes subscription prices in the US, Canada, Argentina, and Portugal following a surge of nearly 19 million new subscribers.
- Squid Game season 2 and live sports events, including Jake Paul vs. Mike Tyson, drive record-breaking subscriber growth to over 300 million globally.
- Upcoming live events include WWE wrestling and exclusive FIFA Women’s World Cup streaming rights for 2027 and 2031.
Netflix is set to raise subscription prices in several countries, including the US, Canada, Argentina, and Portugal, following a surge of nearly 19 million new subscribers in the final quarter of 2024.
The streaming giant stated, “We will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix.”
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In the US, the standard ad-free plan will increase to $17.99 per month (up from $15.49).
The ad-supported membership will rise by $1 to $7.99 monthly.
The last price adjustment in the US occurred in October 2023, with no current plans to alter pricing in the UK, according to Netflix.
The company surpassed expectations by adding over 19 million new subscribers during the October-December period, ending the year with more than 300 million total subscribers.
Initially projected to gain 9.6 million users, Netflix attributed the growth to hit content such as the second season of South Korea’s Squid Game, live sports events like the Jake Paul vs. Mike Tyson boxing match, and two NFL Christmas Day games.
Notably, Netflix also plans to expand its live programming, having secured the rights to stream WWE wrestling and the FIFA Women’s World Cup in 2027 and 2031.
Moving forward, Netflix will no longer report quarterly subscriber numbers, opting instead to announce milestones.
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Paolo Pescatore, a tech analyst at PP Foresight, noted that Netflix’s price increases reflect its “far stronger and diversified programming slate compared to rivals.”
In financial terms, Netflix reported a net profit of $1.8 billion for the quarter, doubling year-over-year, while sales rose from $8.8 billion to $10.2 billion.
