President-elect Donald Trump has introduced his own cryptocurrency, $Trump, which saw its market capitalization skyrocket to $5.5 billion within hours of its launch.
The coin, described as a “meme token,” was unveiled ahead of Trump’s swearing-in as the 47th President of the United States. It was created by CIC Digital LLC, an affiliate of the Trump Organization, known for selling branded products such as shoes and fragrances.
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Meme coins are often tied to viral trends or movements, but they lack inherent value and are known for their extreme volatility.
Hours after launch, $Trump achieved a valuation of $5.5 billion, according to CoinMarketCap.
CIC Digital LLC and Fight Fight Fight LLC, a newly formed company, control 80% of the tokens. It remains unclear how much Trump could personally profit from the venture.
On Friday, Trump introduced $Trump via his Truth Social platform, proclaiming it a celebration of “WINNING” and resilience.
According to the official website, 200 million $Trump tokens have been issued, with an additional 800 million scheduled for release over three years.
The site emphasizes that the coin is not an investment vehicle or political product, distancing it from Trump’s upcoming presidency.
Critics have accused Trump of exploiting his position, citing the timing of the launch and the coin’s speculative nature. Crypto venture capitalist Nick Tomaino called the venture “predatory,” warning that many investors could face losses.
Meme coins often gain value through speculative hype, but many crash as early investors sell at peak value, leaving others with significant losses.
Trump’s embrace of cryptocurrency marks a shift from his earlier scepticism. At a Bitcoin conference in Nashville last year, he declared his intention to make the US “the crypto capital of the planet.”
His administration is expected to take a more favourable stance on cryptocurrency compared to the outgoing Biden administration, which implemented regulatory crackdowns on the industry.
The Trump family has shown increasing interest in cryptocurrency, with sons Erik and Donald Jr. launching their own venture last year.
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