- Nigerian Breweries has unveiled the “Big Fiesta,” a massive Easter entertainment campaign featuring a star-studded lineup including 2Baba, Shalipopi, Young Jonn, Phyno, and Flavour.
- The event series will run from April 3 to April 6, 2026, across 12 cities, marking the end of the Ramadan and Lent seasons with 36 distinct consumer experiences.
- Sarah Agha, Marketing Director at Nigerian Breweries, stated that the initiative aims to consolidate the success of previous campaigns by sharing happiness and creating jobs through various brand-supported activations like the Amstel Malta Village and Tiger Street Party.
Nigerian entertainment is set for a major boost this Easter as Nigerian Breweries kicks off its inaugural “Big Fiesta” campaign.
Eko Hot Blog reports that the initiative, announced by Marketing Director Sarah Agha, is designed to provide fun-seekers with a nationwide celebration across 12 different locations between April 3 and April 6, 2026.
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The campaign follows the successful “A Legendary Christmas” project and will feature flagship brands such as Heineken, Maltina, and Goldberg in a series of high-energy events.
The festivities begin in Benin, Edo State, with a “Golden Fiesta” headlined by reigning star Shalipopi. Simultaneously, the Amstel Malta Village will open its doors in Enugu, Aba, and Onitsha from April 4 to April 6.
On Easter Sunday, April 5, the momentum shifts to Abuja and Enugu, where Young Jonn and Phyno are scheduled to thrill audiences.
Other major highlights for that day include the Chamdor Easter Brunch in Lagos, Abuja, and Port Harcourt, and the Life Fiesta in Aba, featuring a headline performance by Flavour.
In addition to the musical performances, the “Big Fiesta” will incorporate various street-level celebrations, including the Tiger Street Party in Onitsha, the City of Cities Live in Port Harcourt, and a massive Road Block Party in Lagos.
The four-day celebration will conclude on April 6 with Romie’s Block Party in Abuja and the Rave Experience in Asaba.
Agha emphasized that the event is more than just a concert series; it is a carefully curated “potpourri” of events intended to stimulate the local economy and provide significant employment opportunities during the festive season.
By timing the “Big Fiesta” to coincide with the conclusion of both the holy month of Ramadan and the Lent season, Nigerian Breweries aims to unite diverse consumers in a singular celebration of joy and cultural expression.
With 36 scheduled experiences, the campaign represents one of the most ambitious entertainment tours in recent years, spanning nearly every major geopolitical zone in the country.
