- Knorr launches new kitchen campaign with Chef Zeelicious and other food stars
- The brand says cooking should be fun, not complicated
- Tobi Bakre, Taymesan, and other creators join to promote easy, joyful meals
Chef Zeelicious is at the heart of a fresh culinary campaign redefining home cooking in Nigeria.
Eko Hot Blog reports that Knorr, the popular seasoning brand, has teamed up with entertainment and culinary creators to inspire Nigerians to rediscover the joy of cooking at home.
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The initiative brings together stars from TV, food, and social media to create a series of relatable content that highlights how cooking can be fun and pressure-free.
Knorr’s latest campaign goes beyond flavour. It’s a lifestyle movement, with Celebrity Chefs leading the charge.
At a recent launch event tagged “Knorr Content Creators Gig”, the brand introduced its new crop of ambassadors to the media.
Among them were Tobi Bakre, Taymesan, Nancy Umeh, Kaylah Oniwo, and top food influencers like Chef Fregz, Chef Dee, Chef T, and Chef Amaka.
According to Knorr, the idea is simple: “everyone has cooking potential”, and Knorr wants to help bring that potential to life.
The creators will be sharing behind-the-scenes videos, local recipes, cooking hacks, and kitchen tips with their followers.
Speaking at the event, Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria, said Knorr wants to be everyone’s “kitchen wingman.”
“We believe cooking shouldn’t feel intimidating. Knorr will always be there to support you through it all,” she said.
The creators’ content will roll out across social media platforms in the coming weeks, featuring real-life stories and imperfect but delicious home meals.
It’s a cultural celebration as well as a culinary campaign, blending tradition, creativity, and the art of storytelling through food.
The campaign targets everyday Nigerians who just want to cook with confidence and ease, even without formal training.
Chef Zeelicious, whose videos regularly trend on Instagram and YouTube, says it’s not about being perfect but about enjoying the process.
So whether it’s Jollof rice on a lazy Sunday or Efo Riro for a hangout with friends, Knorr says, “bring out the cook within you.”
