- Roadblock has now officially adopted Afro Dance Music (ADM) as its core sound identity
- this year’s edition is expected to be the brand’s most groundbreaking installment yet
- The sound represents Roadblock’s vision of positioning Africa as a global force in electronic music
The highly anticipated third edition of Roadblock’s flagship festival, Saints & Sinners III: RISE, is set to electrify Lagos on December 19 at the Balmoral Centre, Ikeja Sheraton, with top acts such as SPINALL, DJ Neptune, and YK Mule headlining the event.
Eko Hot Blog reports that Roadblock has now officially adopted Afro Dance Music (ADM) as its core sound identity, presenting it as the next major cultural export from Africa to the global rave scene.
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ADM blends Afrobeats, indigenous Nigerian street rhythms, and electronic dance music into a high-energy, spiritual-like sound curated for massive crowds and immersive nightlife experiences.
Founder Dr. Felix King Eiremiokhae described ADM as the “heartbeat of the African night,” built to channel movement, emotion, and communal energy.
The sound represents Roadblock’s vision of positioning Africa as a global force in electronic music, with the festival serving as a platform to showcase the continent’s growing influence in rave culture.
With a rapidly expanding audience and a lineup of influential DJs, this year’s edition is expected to be the brand’s most groundbreaking instalment yet.
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