International
Apple Unveils $500 Billion US Investment, New Texas Factory

- Apple to invest $500 billion in the US over four years, creating 20,000 jobs.
- New Texas factory to produce AI servers, previously made overseas.
- Expansion includes data centres and a $10 billion boost for US manufacturing.
Apple has announced a sweeping $500 billion (£396 billion) investment across the United States over the next four years, starting with the launch of an advanced manufacturing facility in Texas.
The move is expected to generate 20,000 new jobs, primarily in research and development, software engineering, and artificial intelligence (AI).
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While the extent to which this investment accelerates Apple’s existing operations remains unclear, the company emphasized that the funds would cover a broad range of activities—including supplier spending and Apple TV+ content production.
The announcement follows a meeting between Apple CEO Tim Cook and former President Donald Trump, who has consistently pushed for increased corporate investment in the U.S. Apple described the plan as its “largest-ever spending commitment” aimed at strengthening domestic manufacturing.
“We are bullish on the future of American innovation,” Cook stated.
As part of the initiative, Apple will establish a 250,000-square-foot facility in Houston, Texas, dedicated to producing servers for Apple Intelligence—its AI system.
The company noted that these components were previously manufactured overseas. The factory, set to open in 2026, is expected to create thousands of jobs.
Additionally, Apple is expanding its data centre capacity across several states, including North Carolina, Iowa, Oregon, Arizona, and Nevada. The company is also doubling its U.S. manufacturing fund—from $5 billion to $10 billion—an initiative originally launched during Trump’s first term.
Trump previewed Apple’s investment last week, suggesting it was partly influenced by his administration’s trade policies, including tariffs. Following the official announcement, he took credit on social media, claiming that the investment reflected confidence in his economic strategy.
Trump has long advocated for increased domestic manufacturing, often leveraging tariff threats to encourage companies to relocate production to the U.S. Last month, he imposed a new 10% border tax on all Chinese imports, which directly impacts Apple’s extensive supply chain in the country. He has also proposed tariffs on goods from Mexico, Canada, and other nations.
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Industry analysts view Apple’s move as both a strategic shift and a political calculation. Dan Ives of Wedbush Securities described it as an effort to diversify Apple’s supply chain while aligning with Trump’s emphasis on U.S. investment.
“Cook continues to prove that he is 10% politician and 90% CEO,” Ives wrote in a note.
Apple had previously announced a $430 billion U.S. investment plan in 2021, with a pledge to add 20,000 jobs over five years. However, analysts suggest the latest initiative does not signal a major shift away from China, as the areas involved are not central to Apple’s existing manufacturing operations there.
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