- President Tinubu appointed Zahrah Audu as PEBEC Director General.
- Audu aims to attract investments and improve Nigeria’s business environment.
- She replaces Jumoke Oduwole, now Minister of Industry and Trade.
President Bola Tinubu has appointed Zahrah Audu as the new Director General of the Presidential Enabling Business Environment Council (PEBEC).
The appointment, announced by the Secretary to the Government of the Federation, George Akume, is aimed at revitalizing Nigeria’s economic landscape through Audu’s expertise in business development and innovation.
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EKO HOT BLOG reports that Audu succeeds Jumoke Oduwole, who now serves as the Minister of Industry, Trade, and Investment. Reflecting on the appointment, Akume described Audu as an entrepreneur and technology expert with vast experience in business development, innovation, and investment promotion, making her well-suited for the role.
Confirming her appointment on LinkedIn, Audu expressed gratitude and outlined her vision to strengthen Nigeria’s standing as a global investment destination. She emphasized her commitment to driving reforms that would make Nigeria more attractive to foreign investors and create an enabling environment for businesses to thrive.
Audu’s impressive credentials include a degree in software engineering and a business management qualification from a prestigious UK institution. Before her appointment, she served as the Technical Adviser on Foreign Direct Investment (FDI) to the President, where she provided strategic advice from the Office of the Vice President.
As the new PEBEC DG, Audu will oversee critical initiatives such as the “Invest in Nigeria” campaign and the Existing Foreign Direct Investors Roundtable Forum. These projects are designed to attract and retain foreign investments while addressing bureaucratic challenges in Nigeria’s business environment.
In addition to her professional accomplishments, Audu is recognized for her philanthropic efforts, advocating for policies that create economic opportunities and improve lives across Nigeria.
She has fostered strong relationships with international organizations and governments, further enhancing her influence and effectiveness in her new role.
