- Afrobeats superstar Davido highlighted highlife singer Flavour as proof that staying in Nigeria can be more lucrative than chasing international tours in the United States.
- Speaking on a BBC podcast, Davido advised entertainers against blindly following industry trends, emphasizing that every artiste must define their own path to financial success.
- Flavour’s continued domestic dominance across performances, endorsements, and business ventures proves the long-term viability of the local music market.
Afrobeats icon Davido has praised Highlife singer Flavour for focusing his career in Nigeria rather than following the popular industry trend of relocating or touring extensively across the United States.
Speaking during an interview on a BBC podcast, Eko Hot Blog reports that the DMW boss revealed that Flavour’s strategy of building a solid, home-based empire has yielded impressive financial returns.
EDITOR’S PICK
- Tinubu Approves Army Expansion, Recruitment of 28,000 Personnel
- Aregbesola Claims Record as First Nigerian Governor to Serve Eight Years Without Owning a House
- Ikosi-Ejinrin LCDA Commissions Fully Equipped NSCDC Divisional Headquarters, Donates Patrol Vehicle and Motorcycle to Boost Security
According to Davido, Flavour earns significantly more money within the domestic market through performances, brand endorsements, and commercial ventures than many Nigerian artistes currently touring America.
Davido used Flavour’s success story to caution younger and emerging entertainers against copying industry trends simply because they are popular.
He noted that success in the music industry is not one-size-fits-all, urging artistes to think independently and prioritize strategies that align best with their unique strengths and business goals.
FURTHER READING
