- Wins for 4th time in a row
- Now in 30+ African countries
- Opened Conakry hotel in 3 months
Radisson Blu has been crowned Africa’s Leading Hotel Brand for 2025, extending its dominance in the continent’s hospitality sector.
Eko Hot Blog reports that this marks the fourth consecutive year the brand is taking home the prestigious title at the World Travel Awards. The recognition highlights Radisson Blu’s consistent growth, premium hospitality, and strong regional presence across key African destinations.
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With a focus on smart expansion and delivering top-tier guest experiences, Radisson Blu has successfully positioned itself as a preferred choice for both business and leisure travellers. From West Africa to the southern tip of the continent, the brand continues to roll out new properties, raising the bar for quality and service.
Its latest win comes on the back of a highly active year. In just the last 15 months, Radisson Blu signed 11 new hotel deals and opened 7 new properties, bringing its total footprint in Africa to 100 hotels across more than 30 countries. From Lagos to Nairobi and Cape Town, the group is establishing itself as a household name in luxury and business travel.
The brand’s speed in execution also stands out. In a remarkable move, the Radisson Blu Hotel Conakry in Guinea opened just three months after the deal was finalized—showcasing the group’s efficiency and readiness to meet demand fast.
Backed by a strategy aimed at hitting 150 hotels in Africa by 2030, Radisson Blu is not only expanding its physical presence but also investing in local talent, sustainable design, and digital solutions for guests.
Radisson Blu’s momentum shows no sign of slowing down. Its mix of quality, innovation, and regional understanding keeps the brand ahead of the curve. As the travel sector continues to rebound across Africa, Radisson Blu remains one of the names shaping the future of hospitality on the continent.
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