- Nigeria, Saint Lucia Activate MoU on Creative Industry Collaboration
- Discussions during the visit focused on talent exchange programmes, joint music and film productions, capacity-building initiatives
- Abuchi Ugwu described the emerging partnership as “a bridge across continents, between Africa and the Caribbean”
Nigeria and Saint Lucia are deepening their creative and cultural ties as a high-level delegation from the Caribbean nation visited Chocolate City Group, one of Africa’s leading entertainment companies, to explore partnerships in music, film, fashion, and the broader Orange Economy.
Eko Hot Blog reports that the visit, held in Lagos, is part of efforts to implement the Memorandum of Understanding (MoU) signed on July 2, 2025, between both governments to promote collaboration across tourism, culture, and creative industries.
EDITOR’S PICK
- Odogbawojo Set to Host 2025 Owu National Convention: A Celebration of Unity and Heritage
- Nigerians Groan As Cooking Gas Price Remains ₦1,800 Per Kg
- Tinubu’s Policies Bringing Progress to South‑East, Says Kalu
The six-member delegation was led by the Permanent Secretary of Saint Lucia’s Ministry of Tourism, Investment, Culture, Creative Industries and Information, accompanied by officials including Kayode Francois, Trevor King, Christine Samuel, Tamla Lionel, and Irvin “Ace” Loctor.
They were received by Paul Okeugo, Co-founder of Chocolate City, and Abuchi Peter Ugwu, Chief Executive Officer, who both reaffirmed the company’s commitment to cross-cultural partnerships and capacity building within Africa’s creative sector.
Discussions during the visit focused on talent exchange programmes, joint music and film productions, capacity-building initiatives for young creatives, and cross-border creative events.
Speaking on behalf of the delegation, the Permanent Secretary described the meeting as “a pivotal step in igniting collaboration between two nations whose rhythms, creativity, and stories are remarkably aligned.”
“Saint Lucia and Nigeria are about to ignite,” she said.
Chocolate City, which has a long track record of nurturing African talent, has recently expanded its investments in creative sector development through initiatives such as FoundersFund Africa and technical support to the Nigerian Film Institute.
The company’s CEO, Abuchi Ugwu, described the emerging partnership as “a bridge across continents, between Africa and the Caribbean.”
“The creative industry is our strongest export, and collaborations like this will amplify our voice on the global stage,” he added.
The visit also marks the beginning of Saint Lucia’s wider engagement with Nigeria’s creative ecosystem. Leveraging the existing MoU, both countries aim to combine Nigeria’s dynamic entertainment industry with Saint Lucia’s thriving tourism and cultural heritage, creating a model of Afro-Caribbean creative diplomacy that fosters trade, innovation, and cultural exchange.
Future collaborations are expected across music, film, fashion, visual arts, and cultural festivals. Both nations are also exploring cross-participation in flagship events such as the Saint Lucia Jazz Festival and Nigeria’s Detty December festivities, which attract global audiences and creative entrepreneurs.
FURTHER READING
- Anambra: Tension As Soldiers Open Fire On Policemen Returning From Election Duty
- PHOTOS: Fayose, Obasanjo Hold Private Meeting In Ogun
- Hon. Ogunkelu Sylvester Revives Grassroots Hope Through Weekly Empowerment Initiative
Click here to watch video of the week
