- Babatunde urged all stakeholders to collaborate in defending the continent’s creative output
- She noted that MultiChoice has recently led anti-piracy awareness campaigns across major Nigerian cities
- She described the high volume of illegal streaming as “economic sabotage” that threatens Nigeria’s creative industry
Executive Head of Content and Channels, West Africa, MultiChoice Nigeria, Atinuke Babatunde, has raised concerns over the surge of digital piracy in the country, revealing that the tenth season of Big Brother Naija (BBNaija) was illegally streamed more than five million times.
Eko Hot Blog reports that Babatunde made the disclosure on Friday at the 2025 Nigerian Entertainment Conference (NECLive) in Lagos, where stakeholders gathered under the theme “Powering Africa Through Creative Enterprise.”
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She described the high volume of illegal streaming as “economic sabotage” that threatens Nigeria’s creative industry and called for urgent reforms to copyright laws, enforcement frameworks, and cross-border protections to safeguard content.
Babatunde highlighted that outdated regulations have limited the effectiveness of anti-piracy measures, stressing that protecting creative output is essential for sustainable industry growth.
She noted that MultiChoice has recently led anti-piracy awareness campaigns across major Nigerian cities to educate the public on the risks of illegal streaming and content theft.
She emphasised the broader economic impact of the creative sector, stating that when African creators thrive, the economy grows, and African stories reach global audiences.
Babatunde urged all stakeholders to collaborate in defending the continent’s creative output, adding, “This is our moment not to dream but to build, not to respond but to lead, not to wait but to act. The continent’s creative century has already begun; let’s ensure Africa owns it.”
Her remarks come amid growing calls for stronger protections for intellectual property in Nigeria to curb piracy and preserve the revenue and innovation of local content creators.
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