- Real Madrid President Florentino Perez announces plan to sell 10% stake through a newly created commercial company.
- Club secures £360 million from Bernabéu-related profits, strengthening its financial position.
- Stake sale aimed at raising funds while protecting the club’s independence and avoiding public listing.
Real Madrid President Florentino Perez has unveiled plans to sell a 10 percent stake in the club through a newly created commercial entity, in a move aimed at strengthening the club’s financial future.

Ekohotblog reports that announcement follows a landmark profit achievement, with the club securing £360 million from Bernabéu-related revenues. Perez emphasized that the stake sale will allow the club to raise significant funds while avoiding the need to become a public limited sports company.
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Addressing club members, the President stated that the strategy is designed to protect the club, ensuring Real Madrid maintains its independence and stability while opening new avenues for investment.

The 10 percent stake will be sold through a commercial company created specifically for the purpose, giving investors a share in the club’s commercial operations, without altering its sporting governance or turning it into a publicly listed entity.
Meanwhile, financial analysts view the move as part of Perez’s broader vision to modernize Real Madrid’s business model, capitalizing on stadium revenues, merchandising, and global brand partnerships while maintaining control over club operations.
Perez’s announcement is expected to spark interest from international investors and corporate partners, as the club seeks to leverage its commercial strength to support future projects, including continued development of the Santiago Bernabéu Stadium and other strategic initiatives.
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